Created my own version of a modern gothic typeface inspired by both of my families’ extended last names (Bjørnson from Iceland and Chacín from Spain), and based off of a popular sans-serif of recent times.
Click here to download BCGSC.OTF
Took a portrait of my friend Felix and his trusted dog Pochi that was a semifinalist at the Adobe Design Achievement Awards and won a MAS Top Dog Paw. He has it framed in his house, no joke, much like the mockup below. Also created a poster while at DDB California for a competition we had that asked what does the agency mean to you. Shoot for the stars, no?
Was working on a brand redesign for an energy company but got laid off when we lost another account. This logo was close to being approved before I left, but went through more rounds of revisions as they transitioned a new design team to replace those of us who got let go. We had to incorporate as much of “future energy” as we could into the design, make it iconic, and help it stand out from the sea of green in the sector.
Been doing freelance work over the years for one of my buddies, and when he needed a new logo for his DJ artist name, he knew I could help out.
Check out his soundcloud here.
Cut through the clutter and get to the stuff that matters the most in this series of print ads for BMW’s M performance division.
Some posters I created for a brand identity during a pitch. Client logos blurred out since it never ran, but this design work definitely helped us along the way to nail what they were after.
© 2017 Oliver Macdonald: Art Director.
Oliver Macdonald: Art Director