Do you know how
hard of a client
McDonald's hispanic is?

Special Sauce Cheats on the Big Mac

Was able to sell through a radio spot for McDonald’s hispanic market at Alma DDB involving a cheesy love story ballad between the special sauce and the new Clubhouse burger. I couldn’t make this stuff up if I tried. Although they eventually changed the script, Humberto and I had a blast writing the original that got sold through. Even if you don’t understand Spanish, it’s a riot.

Oliver Macdonald (AD) + Humberto Maldonado (CW) + David Alvarez (ACD)